The US is the market. Israel is the home office.
Few failed entries come down to strategy. The structure is set in a hurry, the first hire is wrong, or the two teams never meet.
Where entries go wrong
Israeli companies going abroad and foreign companies coming in meet the same problems:
The first US hire carries the bet
Get that person wrong and a year is gone.
The structure is set in a hurry
The parent, the subsidiary and the money between them are decided once and are costly to redo.
The home team and the market team never meet
Product sits in one country and the customer in another.
The cost is underestimated
An office abroad costs more and takes longer than the plan assumed.
A fractional executive embeds a senior person in the market within weeks, able to lead the entry, recruit the first team and answer directly to the founders.
Who this is for, and who it is not
Best for
- International companies opening their first Israeli entity
- Entrants who need speed and local knowledge from day one
- A launch that needs commercial, finance and operations led at once
- Businesses testing the market before committing to a full local C-suite
- A distributor or partner in place, but no one owning the market strategy
Not for
- A pure legal or licensing task an adviser should handle
- Businesses with no product or offer ready for the market yet
- A one-off market study with no intention to enter
- Companies wanting a nominee rather than an operating leader
An entry run on the ground
Whichever direction you are crossing, you get someone who has run that entry before, with a company behind them.
Visible to head office
Founders in Tel Aviv see our reviews as well as the country lead's reports, so a US entry drifting off plan is visible from home.
Answers outside their field
Tax, hiring or entity questions outside the executive's field reach someone who knows.
A successor we find
If the person leading your US entry leaves, we carry the brief forward and run the changeover for the founders.
At home on both sides
Head office and the local team may work very differently. We match for someone trusted by both.
Market entry works in phases, not a single launch
From pre-entry setup to an established business, with the scope adjusting as you go.
Pre-entry: setup and strategy
Entity structure recommendation, regulatory navigation, early relationship building, and market intelligence gathering, before you arrive.
Landing: first 90 days
Commercial engagement begins. Operational infrastructure established. Team building starts. Financial and compliance framework is operational.
Traction: months 3–12
Commercial pipeline develops. Operational model proves out. Team grows. Leadership needs evolve and scope adjusts.
Establishment: months 12–24
Business is established. Revenue is evidence-based. Specific functions may transition to full-time hires. We advise on when and how.
The market-entry leadership stack
Most entries need more than one function led at once. Start with the one under most pressure, then add others as you establish.
Market entry needs leadership across commercial, finance, operations and people
Start with the function under the most pressure, then add others as the entry matures.
Our executives bring market-entry experience from
